Marketing is inevitable for every business. These days, with so much talent and too many options for customer, the competition has become tougher for service providers. Makeup service is also included in the list. You don’t often get customers within first few months unless you run a american.pk proper marketing campaign.
This post will take you through 5 most important marketing tactics to promote your makeup services.
- Create Business Bookmarks
Instead of creating business cards (ordinary way of marketing), you should create a business bookmark and insert it into books, and library. Create a handsome profile of yours. Include your profile, your business information and photo, along with some portfolio shots. Now all you need is, head out to the local library and insert your bookmarks and broachers in relevant books. For instance, if you’re a wedding makeup artists, insert these bookmarks in wedding planners’ diaries and catalogs.
- Register Your Service on Relevant Business Listing
You can also look for business listings relevant to your niche. Among beauty listings, MMF beauty directory is quite popular these days that offers a great mix of clients. Create a good looking portfolio and fill all the information that can direct customers to your business page. You may want to spend some money on online advertising offered by MMF beauty listings. This is a great way to market your service as a makeup artist.
- Sell Your Service on YouTube
Among online channels, YouTube has been the most powerful channel for almost all kinds of businesses. You can find a lot of tutorials related to different niches and businesses. There’s always a room for more, before people are interested to see new faces and try new options. You can create your page and upload a few basic video tutorials on YouTube. This will also add into your portfolio that you can market on other social platforms.
- Create a Website
In connection to MMF Beauty option mentioned above, your own website would give you an advantage. While you can get loads of customers from beauty listings, you’ll get direct clients via proper SEO and social media marketing campaigns. If you fill complete information to search engines, and place relevant content with consistency, you’ll be up in the rankings on those search engines. The content on your website should be ever-green and trendy for your target market.
- Blog About Your Stuff
While website has a limited space and has more structured content that cannot be changed week after week. It has a proper landing page which may take a little while to generate leads and convert prospect customers. Another way to entice customers is blogging. You can create your own makeup blog and share tips and tricks, instructions and how-to articles. Good blogs generate a large number of subscribers and customers towards your business. Make sure that the blog is properly linked to your website and there must be some kind of call-to-action on it, in every post. You can always embed your videos from your YouTube channel on your blog, which is another way to attract visitors towards your website.