As a small business, the holidays are the best time for you to grow. You need to work with the holiday sentiment, and combine it with the shopping culture around these days as well. So, there’s a fine balance to maintain. You may not be able to compete with the prices big businesses can drop their products to, but you have a story to capitalize on.
Make good use of your status as a small business, and promote it this Boxing Day. There are many ways you can do this without having to throw in a lot of money on your marketing efforts. Here are a few tips to get you started.
Table of Contents
Send Out Email Campaigns
Email campaigns help you get right into your audience’s inboxes. So, you should use the small business email templates on PosterMyWall, and create a series of Boxing Day emails. These should start from an announcement, then go on to highlight products, and also send reminders for any Boxing Day offers you have.
Automate these campaigns to make your life easier. However, you need to make sure your email lists are in order before this. So, get them in order, create your emails and send them out using a decent email marketing tool.
Run Boxing Day Sales
Boxing Day is more known for its sales rather than anything else now. So, you shouldn’t ignore this trend, and also offer some great deals. Offer bundles, discounts, or promo codes. Market these on your online platforms, and make sure you choose the right set of products to mark down.
As a small business, you may not be able to offer major discounts, so write the marketing messaging in a way that shows you value your customers. Let them know you appreciate their patronage, and would like to reward them in this way. This lets you connect with the audience without having to price your products at a loss.
Share a Heartwarming Yearly Roundup
Boxing Day is usually the last major holiday of the year, so you can use it to share a roundup of how your year went. This personalized story will help your audience connect with you, and be more likely to buy your products.
Give a progress report of your year, and how every customer helped you achieve this progress. Also let people know how much this support means to you as a small business. This is one way you can easily beat big businesses, so do be open and heartwarming in this messaging.
Make Themed Holiday Products
The festive season doesn’t just end at Christmas. So, you need to make sure you have something special for the days between Boxing Day and New Year’s. Special themed products are a good idea, especially ones which celebrate the holidays.
Use the color palettes of Christmas and winter to create these products and also personalize your packaging accordingly. You don’t have to make completely new products, just make some adjustments to your existing products for the best results.
Promote the Boxing Day Giving Spirit
While the message may have gotten lost among the consumerism of the past few decades, Boxing Day was initially a day where people were supposed to give to the less privileged. Tap into this sentiment and let people know what Boxing Day is truly about.
Then, run something like a small fundraiser where you give part of your proceeds to a good cause. If you sell products like sweaters or toys, you can also have people buy these from you, and then you can give these on to someone in need.
Host a Small Holiday Event
Many people suffer from holiday blues, especially once the excitement around Christmas has died down. So, use this Boxing Day to give people a place to feel celebrated and seen. Host a small community event with some refreshments and activities. Have people drop in for some conversations, and also browse your products.
You can also include some small gift bags and prizes with your activities. This will create a celebratory atmosphere, and let your audience connect with you on a sentimental manner.
Uplift Other Small Businesses
The holidays are about giving and community, like all the Hallmark movies out there tell you. So, get into the holiday spirit and uplift other small businesses. Promote them by suggesting their products and creating a gift basket with a mix of your products and theirs.
Also, have them participate in your aforementioned holiday event. This will help all of your businesses get attention. It will also show how you’re committed to promoting small businesses and helping them grow.
In conclusion, there are many ways you can promote your small business this Boxing Day. work on your messaging and content, and you’re good to go.